PERFORMANCE MARKETING MANAGER【外資系大手広告代理店】

事業内容

【世界各国で活動を続ける外資系広告代理店】
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戦略からクリエイティブ、メディア、ショッパーマーケティングを含む効果的なintegrated marketing solution開発・実施をすべてをグループ内で完結できるなど、広さと深さを備えたマーケティングソリューションを提供しています。

勤務地

東京都港区

職務内容

The Performance Marketing Manager will play an integral part in delivering a relevant relationship building marketing experience for our Clients. The Performance Marketing Manager is responsible for managing the day-to-day performance and measurement activities required to report and on the success of a specific or multiple campaigns while ensuring reporting dates are adhered to and to oversee timely reporting and follow-up documentation of the deployments internally and to the Client. You will serve as the performance marketing manager overseeing reporting of all Web, social, search and eDM, CRM marketing efforts, driving best practices for all our Clients and their business objectives.

• Utilizing both quantitative and qualitative data to analyze, interpret and report on findings as needed
• Providing statistics on traffic, orders, conversion, sources of traffic, etc. to improve overall customer experience and maximize sales
• Identifying traffic and conversion trends by channel, abandonment issues and opportunities for improving site conversion
• Leading efforts in planning, designing and coordinating ongoing and ad hoc analysis projects for Website Marketing, Social Marketing and CRM marketing teams to provide insights into user behavior
• Creating, packaging and distributing dashboards that drive effective and actionable business decisions across multiple departments
• Acting as a web/social analytics expert and advocate in the organization
• Training other team members on how to use Google Analytics and other analytics tools to answer key business questions.

給与

年収 550万円〜 750万円

雇用形態

正社員

応募条件

• At least five (5) years of relevant experience
• Strong verbal and written communication and collaboration skills
• Extremely organized, analytical, and detail-oriented to meet strict deadlines
• Able to work independently, as well is in a team dynamic and to communicate clearly and concisely with all levels within the Agency, and with the Client
• You can commit to an agreed deadline and deliver on time.
• Excellent project management skills and ability to manage multiple projects simultaneously
• Highly analytical and able to make data-driven decisions
• Advanced user of Excel and PowerPoint for reporting and data visualization
• Experience working with the following tools:
-Google Analytics or Adobe Analytics
-GTM, Google Search console
-Google data portal or Tableau or Power BI
-Social listening tools, SNS analytics tools
• Business level Japanese/English language skills

英語力

中級（ビジネス経験）